What is a buyer persona, and how do you create one? [Free Guide]



Do you know who your buyer personas are? And exactly how much do you know about them?

Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

Download this free guide from Technology Networks to discover:

  • what a buyer persona is
  • reasons why you should create one
  • how to create your very own using a template