---
title: What is a buyer persona, and how do you create one? [Free Guide]
description: Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
---

![](https://go.technologynetworks.com/hs-fs/hubfs/Images/TN/Landing%20Page%20Template%20Images/Header/tnMainLogo.jpg?width=350&name=tnMainLogo.jpg)

## What is a buyer persona, and how do you create one? \[Free Guide\]

![buyer-persona-6lpimagev2.png](https://go.technologynetworks.com/hs-fs/hubfs/Technology%20Networks/Landing%20Pages/TN%20Sales%20and%20Marketing/buyer-persona-6lpimagev2.png?width=315&name=buyer-persona-6lpimagev2.png)

 

Do you know who your buyer personas are? And exactly how much do you know about them?

Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

**Download this free guide from Technology Networks to discover:**

- what a buyer persona is
- reasons why you should create one
- how to create your very own using a template

![Downloadthefullinfographic_discoverx_blue.png](https://go.technologynetworks.com/hs-fs/hubfs/Technology%20Networks/Landing%20Pages/Other/Downloadthefullinfographic_discoverx_blue.png?width=250&height=105&name=Downloadthefullinfographic_discoverx_blue.png)

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