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title: Assessing Kinetics in Drug Discovery
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Listicle

# Assessing Kinetics in Drug Discovery

One of the most important factors determining the success of drug discovery is *in vivo* drug kinetics. This refers to the binding dynamics of a drug to its target including association and dissociation time which affect drug residence time in the body. Drug kinetics are often deprioritized as companies focus more on optimizing target-binding affinity and selectivity. This is despite increasing evidence that kinetic parameters may have a stronger correlation to drug efficacy than affinity parameters.  

**Download this listicle to learn more about:**

- The importance of kinetics
- Experimental techniques
- Computational modeling tools

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**Download this listicle to learn more about:**

- The importance of kinetics
- Experimental techniques
- Computational modeling tools

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